Ignore what they say close

You provided exactly what the customer wanted, at the price they demanded, in the way they wanted; but they didn’t buy.

Why?

Because you tried to give them what they asked for. You rolled over and showed your belly. Treat them like royalty, they’ll treat you like subjects.

When you overuse listen and obey, your prospects do not value your opinion or input and get in a routine of telling you what you want to hear. They just want to end the conversation and get rid of you.

What someone says they want and what they need or will buy, are not the same thing.

Market research probably has it’s place. I went to university as a mature age student at 25 and had already been a 1% salesperson and General Manager. I could never agree with the lecturer so they failed me three times.

Remember Homer Simpsons car? The customer had total control but no car design experience. It ended up a shemozzle.

No, the customer is not always right.