“Prospecting is like brushing your teeth. If you don’t do it everyday your teeth will fall apart, and so will your business.”

my dad

Prospecting

Prospecting is the process of identifying and qualifying potential customers. Markets and audiences are fractured now. There are hundreds of ways to find new customers, hundreds of markets, hundreds of buyer personas. Every company gets success in sales differently based on the different approaches. Phone based sales is still the best method for most business.

Welcome to New Business Solutions, where we understand the common misconceptions surrounding sales. It's a widespread belief that everyone possesses innate sales skills and knows precisely what to do during a meeting. However, the real challenge lies in finding the lead – the hardest part of the equation that separates success from mediocrity.

As the sales process advances, we've noticed an interesting phenomenon. The meeting acts as the pivotal mid-point, and the further you move away from this critical juncture, the more reluctance people tend to exhibit. But fret not, for we are here to guide you through every step of the journey.

At New Business Solutions, we excel in prospecting and lead identification, helping you discover and connect with the most promising opportunities. We are your reliable partner not only at the beginning of the process but also at the end. When it's time for negotiation and closing the deal, you can trust our expertise to seal the deal and achieve remarkable results. Embrace our comprehensive sales solutions to conquer challenges, maximise opportunities, and elevate your business to unparalleled heights.

  • Market Research: We work meticulously with you to determine target markets to identify the most promising opportunities for your business. This is a critical shortcut to profit. Take the time to look at your past sales success. What markets did they emerge from, what was the sales process, where can we farm repeat business?

  • Pitch and Battle Cards: Crafting compelling pitch and battle cards, we prefer to work with you to have your input into the language of the pitch. As Bill Gates famously said ‘underpromise so you can overdeliver’. Hearing us pitch from your office will give you editorial privilege over the language we use to represent your business. We find this offers our clients a level of reassurance that they are getting what they paid for, and the agility to pivot quickly to a different channel if unviable.

  • Strategic Channel Selection: There are many ways to sell now; traditional markets, E-commerce, click-and-collect. There is far more than using the phone to find leads, we use at least a hundred methods. Every business creates success from these channels differently so it is a scientific process to determine viability.

  • Budget Allocation and Needs Assessment: We assist you in budget allocation, ensuring efficient resource utilisation to meet your business needs. This means a light touch account management and reassessment of strategy regularly.

  • Tailored Strategy: Our team devises a tailored strategy, aligned with your business objectives, to maximise success. In this way lead generation is more than just making appointments, it is also market research which informs strategy. Strategy informs roadmap, roadmap informs process. If you actually think about it, a small amount of regular strategy can then go back and inform the lead generation.

  • Prospect List Creation: We create bespoke prospect lists, meticulously tailored to your target audience. We can also use and assess your existing data.

  • Qualification and Cleaning: Qualifying-out is probably the most important part of prospecting. A stitch in time saves nine. A bad prospect removed early can reduce hundreds of hours of ineffective sales. Our thorough qualification process ensures that only the most promising prospects make it through, streamlining your efforts.

  • CRM Integration: We set up or seamlessly import the qualified leads into your Customer Relationship Management* (CRM) system for seamless management. (*most commonly used CRM’s)

  • Proactive Calling: Our expert team engages in proactive calling, or channel delivery, nurturing leads and fostering strong connections.

  • Reporting: We offer an end-of-day or end-of week report with simple metrics of key activities for the week and goals for the next week.

“Don't ride the roller coaster. Daily prospecting mitigates the ups and downs and loopty-loops of commission-based work.”

Peter F Porcelli Jr,

In today's competitive landscape, lead generation has become a dirty word, however prospecting is more than just a necessity; it's a strategic imperative. Let us show you how we can help you leverage this critical aspect to achieve unmatched success.

  1. First and foremost, prospecting and lead generation allows a sales team to practice handling objections effectively. It equips them to be Johnny-on-the-spot, ready to respond promptly to potential customers' objections, queries, and concerns, thereby building trust and credibility.

  2. Cleaning your data and having accurate information is essential in the ever-evolving business world. Lead generation ensures your database is up-to-date, enabling you to convey complex ideas quickly and with quality, making a lasting impression on your prospects.

  3. Furthermore, building a prospect list and gathering market intelligence is fundamental to understanding your target audience and identifying opportunities for growth. With constant training to overcome objections and an in-depth knowledge of your product, a sales team gains the confidence needed to meet prospects' specific needs.

  4. Moreover, prospecting provides early warning of market trends and changes, allowing you to adapt swiftly and stay ahead of the competition. Consistent feedback and a steady influx of leads supplement your marketing efforts, amplifying your reach and enhancing your sales pipeline.

  5. In the dynamic world of sales, finding new prospects and players is essential to expanding your business horizons. Lead generation ensures that your prospects are well-educated about your offerings, paving the way for more informed and fruitful conversations.

  6. Additionally, probing for trigger events, staff changes, project launches, and customer dissatisfaction with existing providers keeps you on top of potential opportunities and challenges, facilitating timely and strategic actions.

At New Business Solutions, we understand the value of leads and how they drive your business forward. Let us be your trusted partner in feeding the "sausage machine" of your sales process, optimising lead generation, and empowering your team to excel. With our expertise and strategic approach to lead generation, your business will thrive and achieve unparalleled success in the competitive market. Contact us today to unlock the full potential of your sales journey.

You are out of business if you don’t have a prospect.”

Zig Zigler

Prospecting in Sales (Hunting):

Prospecting is the foundation of every successful sales journey, and at New Business Solutions, we are experts in the art of connecting with potential clients. Our skilled sales team employs a range of proven strategies, from cold calling and lead generation to networking and warm calling, to identify and nurture promising prospects. With our unwavering focus on building meaningful relationships and understanding your customers' needs, we pave the way for successful conversions and long-term partnerships. Let us be your partner in prospecting with sales, and together, we'll open doors to new opportunities and drive exponential growth for your business.

  1. Cold Calling: Initiate direct outreach to potential clients, showcasing your offerings.

  2. Lead Generation: Implement strategies to identify and nurture potential leads.

  3. Networking: Engage in industry events and gatherings to expand your professional network.

  4. Referrals: Encourage satisfied customers to refer others to your business.

  5. Warm Calling: Reach out to potential customers who have expressed interest in your products or services.

Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.”

Eric Bower

Prospecting in Marketing:

Prospecting is the lifeblood of business growth, and our marketing prowess is here to supercharge your customer acquisition journey. At New Business Solutions, we employ cutting-edge marketing strategies to identify and connect with your ideal audience. From creating captivating blog posts and engaging email campaigns to harnessing the potential of social media and search engine optimisation (SEO), we leave no stone unturned in finding new customers for your business. Our tailored approach ensures that your message reaches the right people at the right time, driving meaningful interactions and fueling your business's success. Let us be your partner in prospecting with marketing and unlock the power of targeted outreach for unparalleled growth.

  1. Ambassadors/Advocates: Cultivate loyal customers who become brand advocates, spreading positive word-of-mouth.

  2. Blog Posts: Create engaging and informative content to attract and engage potential customers.

  3. Branding: Establish a compelling brand identity that resonates with your target audience.

  4. Co-brand: Partner with complementary businesses to widen your reach.

  5. Email Campaigns: Utilise targeted email marketing to connect with potential clients directly.

  6. Events/Exposure: Participate in events and charities to gain exposure and foster community goodwill.

  7. SEO and Web Inquiries: Optimise your online presence to attract prospects searching for your services.

  8. Social Media Sales or Marketing: Utilise platforms like Facebook, Instagram, and LinkedIn to connect with potential customers.

“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.

Brian tracy

Prospecting with Tech:

In today's digital age, technology has transformed the way businesses connect with potential customers. At New Business Solutions, we harness the cutting-edge tools and platforms available to unlock a world of opportunities. From social media channels like LinkedIn, Twitter, and Instagram to advanced data-driven solutions like Sales Navigator, Lusha, and Rocket Reach, we excel at using technology to find and engage your target audience. With our expert team and innovative approach, we ensure that your business is at the forefront of digital prospecting, maximising your reach and converting prospects into valued customers. Embrace the future of customer acquisition with our technology-driven strategies, and watch your business soar to new heights.

  1. LinkedIn, Twitter, Instagram, Facebook for Business: Leverage social media platforms for targeted outreach and pulse marketing.

  2. Sales Navigator, is a great tool for identifying key decision makers

  3. Lusha/Cognism/Rocket Reach: Utilise cutting-edge tools to find and connect with prospects.

  4. Marketing Automation Tools: These platforms streamline marketing efforts by automating email campaigns, lead scoring, and lead nurturing, ensuring timely and personalized interactions with potential customers.

  5. Chatbots and AI-Powered Assistants: AI-driven chatbots can engage website visitors, answer common questions, and qualify leads before passing them on to sales representatives.

  6. Web design: Effective we design can help capture inbound enquiry.

“Make a customer, not a sale.”

Katherine Barchetti

Prospecting in Account Management (Farming):

Account management is not just about maintaining relationships; it's a goldmine of untapped opportunities waiting to be discovered. At New Business Solutions, we excel in prospecting with account management, where we dive deep into your existing customer base to uncover new growth avenues. Our dedicated team goes beyond regular follow-ups, exploring potential upsell opportunities, cross-selling possibilities, and unmet customer needs. By proactively nurturing these relationships and delivering exceptional service, we pave the way for recurring business and customer loyalty. Let us be your partner in prospecting with account management, and together, we'll harness the full potential of your existing customer base for sustained success and exponential growth.

  1. Repeat Business: Maintain strong relationships with existing customers to encourage repeat sales.

  2. Follow-ups: Stay in touch with former clients to explore potential opportunities.

  3. Incentive Programs: Offer rewards to encourage customer loyalty and engagement.

At New Business Solutions, we integrate these comprehensive prospecting techniques into a tailored strategy to help you find and acquire new customers efficiently. With our proven methods and results-driven approach, your business will flourish, attracting more leads and converting them into valued clients. Contact us today and unlock the full potential of your customer acquisition journey.