Humour close

Not everyone is funny all the time and I’ve certainly had several jokes in sales situations fall flat and even lose me the deal. Any comedian will tell you that not everyone receives the same information in a funny way, a joke is usually at someone else's expense and you can certainly split the room with something inappropriate.

You have to also be prepared that a lot of people just aren’t that funny and you need to be prepared to have egg on your face.

Humour is a great way to make friends, if you are a funny person it can help to build fundamental human relationships. If your prospect is nervous it’s a great way to make them comfortable with you. In fact humour is used all the way through sales marketing and advertising. Products that are marketed with humour have better retention rates and campaign success.