Future Tense close

Listen to your prospect talking about the negotiation and look for present/ past tense in their language.

  • Past tense usually means they are not going to buy, or they are not convinced, so you need to sell more before closing. This means they are thinking of a future without you in it. Don’t try closing the negotiation yet.

  • Future tense in their language usually means they are predicting a future with you in it, like working with you. So you can stop negotiating and attempt to close the deal.

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