Outsource sales

The problems with the existing ways to get new business for small to medium Aussies. Advertising

Ad agencies are often masters of their trade, but prohibitively expensive for small business. Advertising spend beyond a brochure drop or car wrap for most is out of reach. The results are fantastic for brand awareness, but most small businesses exist a few months ahead of bankruptcy, the lead time for brand awareness to turn into sales is far too long and risky.

Website traffic

Web improvement like SEO or pay per click are laborious, take years to improve page rank (if at all) and in the best-case scenario you get a few extra people looking at your website per year. A web site click is a long way from a paying customer

Marketing / Branding/ Merchandising

While we wholeheartedly encourage these activities, they are longer term strategies and very hard for a small business to realise return on investment

Social Media Sales

One of the lowest returns on investment new client activities

Recruitment

·       Ranges from guesswork to a popularity contest and averages $8,000 per hire.

·       The average Sales Development Representative (SDR, business developer or new customer sales specialist) comes with less than 12 months experience so you’re unlikely to get results

·       Spends 15 months in a new role, and then typically moves to a new area of sales. Which means an annual recruitment cost

·       SDR is really tough work that very few people are cut out for or interested in doing, so your chances of finding a good one are around 0.2% of the population

·       Annual on-boarding and retraining means you lose weeks of your own time in which case you may be better off doing the sales work yourself

Doing sales, yourself

There are two main problems:

  1. A business owner is usually left to self-promote and too busy

  2. You get busy and sales work drops off (up and down cash-flow)

Outsourcing

Australians are fickle about buying from Australians, so outsourcing rarely produces results

Sales training

Can cost around $10,000 for a Saturday course. Which is little more than what psychologists call ‘motivation porn’. Which means on Monday everyone comes to work a little more enthusiastic but by Wednesday your investment has worn off for zero sales. You literally could have bought two hundred cases of Redbull energy drink and had more impact.

Sales strategy/ books/ manuals

Are a waste of money for a small business because strategy without someone to perform the work is just a goal.

A lot of them were written in the 60’s and grossly out of date, not written for Australian business, not even written for your industry and certainly weren’t written for your business. In most cases they become $5,000 bookshelf dust collectors.

The problems with hiring a salesperson

 

The average Sales Development Representative (SDR, business developer or new customer sales specialist) comes with less than 12 months experience, spends 15 months in a new role, and then typically moves to a new area of sales. It’s understandable being SDR is really tough work that very few people are cut out for or interested in doing.

  • Which means an annual recruitment cost, on-boarding,

  • Retraining, most companies don’t have a sales manual or may not even know how they get sales.

  • Productive time of less than 11.2 months on average

  • Twenty years ago there was an expression ‘the first five years you work for a company you are a cost, after 5 years you make the company money’. We no longer have a job for life but there’s some truth to that statement.

  • its a harrowing job that they don’t want to do

  • Most use an SDR role as a one year base to get into sales

  • When you factor in wages, sick days, holidays, rent, tools, training, commissions, car allowances, employee benefits programs, Sales people cost $124,000 per annum which means at a 20% margin, they need to earn $620,000 per annum just to pay for themselves

  • Most smaller business can’t afford a full time SDR

  • Most small business can’t handle the volume of new business that a full time SDR can handle. (Trust us, everyone laughs at this statement and it’s nearly always true).

Some facts worth noting

 

Did you know?

  • 99.8% of Australian business are considered small to medium

  • 71% of Australian business have 1-4 staff, which means very small and closely guarded sales & marketing budgets

  • 50% of small Aussie business go bankrupt within 4 years

  • The companies that need a good business developer can’t afford one

We are a long term sales partner. You provide the desk, the WiFi, and the phone.

 

We’ll do:

  • the recruitment

  • the management

  • the targets

  • the hardware devices

  • the software subscriptions

  • the data prospecting

  • the technology

  • the training

  • the hard work

  • the market testing

  • the pitch writing

  • the sales work

  • the marketing work

  • the branding work

  • the emails

  • the voicemails

  • the social media

  • the lead generation

  • We’ll bash phones

  • Scale up as you grow

  • As little as one day per week

Packages

  • Package 1

    One day per week working from your offices a new business junior backed up with remote management, training an recruitment

  • Package 2

    A new business senior one day per week working in your team

  • Package 3

    A new business junior working in your offices one day per week

    A new business senior working in your offices 2 hours per week

  • Package 4

    A new business senior working one day per week in your offices and a new business junior working in your offices one day per week.

    Option to change the junior week on week, depending on the campaigns you are running

    Option to add additional days or services as you need them

Arrange a meeting